
Authorised Representative Services
Placing products on the EU and or the UK market requires a local entity that can take care of questions asked by market surveillance authorities. If you are a non-EU or non-UK brand owner, you can bring your products to market without hassle by assigning ProductIP to act as your European and or UK Authorised Representative.
Let us represent you
Get and maintain access to the EU and/or UK market
There is a solution to secure keeping access to the market. One that ensures you keep access to the market and at the same time take the pressure away from your customer or fulfilment service provider. One that also can take care of the communication with authorities. One that is instantly available and does not require you to go to the stressful and costly progress of registering and maintaining a local entity: ProductIP Authorised Representative (AR) Services.

We are your AR
ProductIP as your Authorised Representative
- Confidential. ProductIP is neutral in the market and not involved in the trade of goods
- Competent. ProductIP is expert in non-food consumer goods compliance legislation
- Informed. ProductIP’s web-based solution ensures you keep track of regulatory changes
- Compliant. ProductIP technical files ensure that compliance information is stored and readily available for 10 years as is legally required in the EU and UK
- Efficient. ProductIP’s built-in Public Pages function enables you to provide consumer access to essential information via a unique URL accessible via a QR-Code
AR Services
What is covered?
If the manufacturer is not based in the EU / EFTA, or not based in UK then legislation allows that their ‘Authorised Representative’ takes care of certain duties related to product compliance. Some call it “Responsible Person” but that is another obligation connected to specific product groups such as cosmetics and medical devices. ProductIP is not a Responsible Person as such. Note that this term is often misused in the market causing a lot of confusion.
The scope of the regulation EU 2019/1020 is limited to harmonised goods, resulting in application of CE marking. However, Germany extended the scope when transferring it into national law (ProdSG). In Germany it now also covers non-harmonised goods. Given the fact that the German market plays a significant role in the world of e-commerce this will have impact on the total market. For the UK market it is relevant for all non-food products or as the UK legislation calls it: manufactured goods, including products that do not need to carry a CE marking.
- Keeping the technical documentation and any required EU or UKCA Declaration of Conformity at the disposal of national surveillance authorities and cooperate with them at their request
- Upon a reasoned request from a competent national authority, provide that authority with all the information and documentation necessary to demonstrate the compliance of a product
- Cooperate with the competent national authorities, at their request, on any action taken to eliminate the risk posed by products covered by the mandate
- Immediate notification of product incidents based on timely information received from you as our customer
- Per your instructions share information with commercial partners via the ProductIP platform (B2B)*
- Per your instruction share information via URL and QR code (B2C)*
- Collecting complaint information as provided by users/customers and forward to you as our customer
Additionally, ProductIP may arrange (through a third party) to deal with:*
- Obligations following from nationally organised legislation such as WEEE, Battery Directive, Packaging Directive, Private Copying Legislation, mandatory registrations related to cosmetics, energy labelling.
- Contracts and testing with testing and inspection organizations.
- Contracts with insurance companies; we advise companies to consider taking out a product liability insurance coverage that covers the EU, EFTA and/or UK and other countries in the mandate for the Authorised Representative)
With representation comes responsibility
What we expect from you
- We need you to:
- Provide ProductIP with a clear mandate on what is included in the tasks and responsibilities of the Authorised Representative
- Indemnify ProductIP from any product liability and consequential claims and damages
- Place technical documentation in our trust via the ProductIP platform to ensure compliance with the availability requirements of the authorities
- To have systems in place that ensure that compliance is maintained during mass production
- Immediately notify us of product incidents
- Fully cooperate with requests from competent national authorities
For this purpose we conclude with you an EU or UK Authorised Representative Service Agreement. It just takes five steps, as you see below.

Setting up your Authorised Representative Service
Create your account in ProductIP, you can digitally sign the Authorised Representative Agreement. It is a clear step-by-step process.
We will raise an invoice and e-mail that as PDF. Settle the related annual fee to activate the agreement.
Buy credits so you can start making technical files in ProductIP. Adapt your artwork with the new address information and support compliance via files in your ProductIP account.
Mandatory review by our specialists.
Only after file agreed start selling your product on EU/UK market.
Contact us for more information on our Authorised Representative Services
